lead generation

📌 Step-by-Step Guide to Learn Lead Generation

✅ 1. Understand What Lead Generation Is

Lead generation means attracting and converting strangers into potential customers who show interest in your product or service.

There are two main types:

  • B2B (Business to Business)

  • B2C (Business to Customer)

📚 2. Start with Learning Resources

Use free and paid platforms to learn the basics:

  • HubSpot Academy (Free): academy.hubspot.com

  • Google Digital Garage

  • Coursera / Udemy – Search “Lead Generation”

  • YouTube – Search “Lead Generation tutorial for beginners”

⚙️ 3. Learn Tools Used in Lead Generation

Some important tools you need to get familiar with:

  • Facebook Ads Manager

  • LinkedIn Sales Navigator

  • Google Ads

  • Email Marketing Tools: Mailchimp, GetResponse

  • CRM Tools: HubSpot CRM, Zoho CRM

  • Landing Page Builders: Systeme.io, Leadpages, ClickFunnels

🧠 4. Practice with Real or Dummy Projects

  • Create a landing page for a sample product

  • Run Facebook Lead Ads with a small budget

  • Use Google Forms to collect leads

  • Try email outreach using a free CRM

💼 5. Learn Different Lead Generation Methods

  • Inbound: Content marketing, SEO, landing pages

  • Outbound: Cold emailing, direct messaging, LinkedIn outreach

  • Paid Ads: Facebook, Google, LinkedIn Ads

🎯 6. Freelancing and Real-world Work

Once you’ve practiced:

  • Create a Fiverr or Upwork account

  • Build a portfolio with your lead gen projects

  • Offer lead generation gigs for small businesses

🚀 Bonus: Want a 21-day practice plan?

I can create a custom 3-week practice schedule just for you – focused on tools, strategy, and real-world projects.

Would you like that?

Also, are you more interested in Facebook Lead Generation, LinkedIn (B2B), or Email Marketing? Let me know so I can tailor the plan better for you.

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